HIGHER EDUCATION
Customized for the specific needs of colleges and universities
TESTIMONIALS
"Leigh Stowell & Company works with us throughout the research process to make sure that the insights provided do the best possible job of helping us reach our audience and keep both students and alumni informed, entertained and connected."
JOHN HASLAM / ASSOCIATE VP/GENERAL MANAGER, UW VIDEO, UNIVERSITY OF WASHINGTON
"I always find Stowell Data’s insights to be actionable and I love their psychographic analytics."
BRIAN DOZER / DIRECTOR, IRVINE METRO CAMPUS, WEBSTER UNIVERSITY
Admissions Enrollment/
Management
With over 2,500 universities competing for undergraduate admissions, the challenge you face is who to best target and how.
Stowell Data’s Admission/Enrollment Management Program removes the guesswork by providing a comprehensive survey approach for targeting your best potential candidates.
Data can be vetted for on-campus, online, undergraduate, and graduate programs, while also answering valuable questions regarding university awareness, effectiveness of recruiting activities, and/or awareness of programs.
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What about special initiatives, like the American Talent Initiative? Stowell Data can help provide data resources to help you succeed. Whatever your goals are, let Stowell Data provide the data to overcome all challenges.
External
Target Marketing
Do the best prospective students know your university exists? Are you recognized only for your sports accolades, but not your academic or research accomplishments?
With thousands of colleges and universities all mass marketing, is it time to refocus your efforts to be more effective and separate from the competition?
Stowell Data’s External Target Marketing Program can make your external marketing far more successful. Whether you want to target by market, region, type of students, or socio-economic attributes, Stowell Data can take the guess-work out of marketing.
Student
Satisfaction
You’ve worked hard to fill your university with students, but how do they feel about their overall college experience? Let Stowell Data’s Student Satisfaction Program measure your students’ satisfaction.
Are they raving about educational opportunities, instructors, classroom, campus Wi-Fi, housing, dining halls, campus events, extracurricular options, availability of on-campus jobs, night life, library, and more?
Existing students’ word of mouth endorsement is huge part of recruiting new students. Stowell Data will help you determine where you are overachieving, as well as the opportunities for improvement.
Fundraising/
Endowment
With so many non-profits aggressively fund-raising, how does your university succeed in increasing its endowment? How active are your alumni? Do they have any idea what is going on with the university? What about parents of current students?
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Let Stowell Data’s Endowment Survey help you understand these pivotal and potentially generous givers, so you can accomplish your annual fundraising goals.
Majors
and Programs
"Students know we have an amazing Engineering program, but have absolutely no clue about our well-respected Communications program." "It is hard to wait-list prospective students for some majors, while other programs have availability." And, if you’re like many institutions, you continue to see a high percentage of students switch majors.
Let Stowell Data help you determine ways to get the message out about those programs that may be under-served, as well as understand the unique ways to market your university.
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Does your school feature non-traditional majors, like “Sales”, “Outdoor Adventure Leadership”, “Geriatric Nursing”, “Race Track Industry”, or even “Mortuary Science”? How do you make prospective students aware of them or, better yet, create demand for these innovative programs? Let Stowell Data help you craft surveys to determine level of awareness and create the marketing plans to generate interest to increase awareness.